Sponsor Since: 2015
Website: belk.com

Welcome to today’s most sought-after fashions. Welcome to the perfect Sunday dress, the Saturday night outfit, and the place where brides find their dreams.

Where family, from ours to yours, and commitment to community matter most. This is where southern hospitality meets a new southern sensibility.

Where you look and feel your best, and your smile shows it. It’s more than shopping. It’s a place to express who you are. And you do it with style.

This is where southern style lives.

Our mission, vision and values are the platform on which we build a strong culture. They are who we are and what we live by.

Whether we are keeping up with the latest trends in fashion or giving back to our southern communities, we hold ourselves accountable to deliver on our values in every way, day in and day out.